Growth ideology, 1,000 true fans, and a vision for the future of artisanal digital business
dude this is a banger. you're an excellent writer, and i love the general philosophy underlying your work. keep it up.
"First, growth ideology holds that any behavior that leads to growth is justifiable, so long as it's within the bounds of the law and cultural norms. This leads to businesses operating in all sorts of corrosive and coercive ways. It leads to businesses that treat us like datapoints on a spreadsheet, instead of humans. We are but impersonal objects with resources to be extracted in pursuit of growth. It leads to marketing and sales strategies rooted in hijacking our psychological and emotional wiring, thus robbing us of our agency. It leads to messaging that inhibits our ability to trust ourselves, and trust others, leaving us ever-more atomized, which makes us even easier to sell to. And it's so easy to rationalize this way of running a business. After all, everyone else is doing it, and it really does make the numbers go up. So it goes." fucking PREACH
"growth ideology leads to a creative landscape that's becoming ever more homogenous, stagnant, dead." - where I used to subscribe to the productivity Youtubers way of growth, now I'm finding it to be stagnant and really unfulfilling especially for my artsy creative self. After completing PTYA (and not getting the rapid increase in subs that I hoped for), it made me question why I am even chasing numbers - if anything, I'm glad I still have a small following for the simple fact that I can do what I want. The only troubling part is monetisation which the creator economy seems to always put pressure on. However, like you said in a previous post, 1000 true fans is a long haul game so I guess I should just stick it out!
Nailed it. Couldn't have expressed this with more clarity. To BAMBI.