hell yeah, big fan of both andré and tad! i often tell people that i divide my life as a marketer into pre-andré and post-andrè eras, because working thru autoresponder madness and sphere of influence created some seismic shifts in my worldview.
love this so much, rob. there’s so much to comment on here but, at the risk of not ever going into more detail, want to quickly say — now, after just having read — yes, to all of it! could also write a small novel on this. thanks for going ahead and actually doing it and forging a path forward to implement.
I completely agree with your approach on this. In my opinion, this first began with large companies starting philanthropist efforts instead of traditional marketing
Good to reframe it this way. Two people who have been doing this for a long time are André Chaperon (see: https://andrechaperon.com/manifesto ) and Tad Hargrave of https://marketingforhippies.com/
hell yeah, big fan of both andré and tad! i often tell people that i divide my life as a marketer into pre-andré and post-andrè eras, because working thru autoresponder madness and sphere of influence created some seismic shifts in my worldview.
Nice tweak! "Trust vs Control" makes it easier for me to draw the line.
ties in nicely with the idea that clients don't buy products, services or solutions.
they buy trust.
oh yeah, that's spot on. it's rarely the best product/service that wins, but the most trusting relationship.
feels like there's a lot of economic upside in being a relatable human that your clients would want to get a beer with
love this so much, rob. there’s so much to comment on here but, at the risk of not ever going into more detail, want to quickly say — now, after just having read — yes, to all of it! could also write a small novel on this. thanks for going ahead and actually doing it and forging a path forward to implement.
yay, thank you esther! feels really good to be working on this again after falling off for the last year
I completely agree with your approach on this. In my opinion, this first began with large companies starting philanthropist efforts instead of traditional marketing